Our Broadcasting & Video Production and Digital Marketing students recently competed and had a great showing in the National Business Professionals of America (BPA) virtual competition. BPA is the leading Career-Technical Student Organization for young people pursuing careers in business, finance, marketing and information technology. BPA boasts over 60,000 members across the United States and around the world. BPA competitions give students the chance to demonstrate the skills they have mastered in their career-technical training programs.
Thousands of young people from around the country competed in the first round of this year’s virtual events. Eleven students from our Broadcasting & Video Production and Digital Marketing programs, located at Berea-Midpark High School, placed in the top 10 in their national contests earning an invitation to the 2025 BPA National Leadership Conference (NLC) in Orlando, Florida, May 7-11, 2025. During the 2025 NLC, the top 10 finalists will gain the experience of a lifetime through a dynamic platform of personal and professional growth activities including a unique opportunity to compete for Best-in-Show Awards during the National Showcase, a four-hour experience that allows all conference attendees to network with each of the top 10 competitors from across the U.S., engage with innovative professionals during the National Showcase Business Panel (a one-hour experience where students ask questions to industry representatives from Fortune 500 companies), compete on-site in national level skills competitions, earn multiple industry certifications and be recognized on stage during the grand awards session.
Below is a summary of the events and all the students who will compete at nationals in May:
Virtual Multimedia and Promotion Individual Competition
Each competitor must create a 1:00 - 2:30-minute digital promotional video highlighting a local non-profit animal rescue in their area. The goal is to promote the need for volunteers to assist with animals and focus on the rewards of serving one’s community.
Competitors:
Sophia Solomon - Sophomore - Broadcasting and Video Production Program
Topic: Berea ARF
Aidan Winkler - Junior - Broadcasting and Video Production Program
Topic: Middleburg Heights Animal Shelter
Virtual Multimedia and Promotion Team Competition
Each team must create a 3:00 – 5:00-minute video depicting what a career might look like in the future and create a video presenting unique and futuristic job roles.
Competitors:
Nicholas Eschuk - Sophomore - Broadcasting and Video Production Program
Brayden Sopko - Sophomore - Broadcasting and Video Production Program
Topic: Sports Zone Podcast - Basketball in the Future
Giovonni Gardner - Senior - Broadcasting and Video Production Program
Callum Primrose - Sophomore - Broadcasting and Video Production Program
Jonas Stewart - Junior - Broadcasting and Video Production Program
Brody Wolf - Junior - Broadcasting and Video Production Program
Topic: How AI will affect the media industry
Virtual Branding Team Competition
Marketing in today’s world focuses on the combination of digital design, social media, virtual mockups and engaging multimedia experiences. Each team was tasked with creating a branding and marketing campaign for SweetSoles newest line of sneakers. The team's focus was on product design, advertising and digital media strategy including the following:
30-second advertisement video, announcing and promoting the product lineup
Social media graphics, motion and static, announcing and promoting the product lineup
Promotional flyer (including product lineup specifications, features, cost, etc.)
Website mockup (including product lineup specifications, features, cost, etc.)
One page overview document outlining the team decision-making process including branding guidelines for fonts, color guide and acceptable brand usage
Competitors:
Ileana Agnew - Freshman - Digital Marketing Program
Rebecca Aoun - Freshman - Digital Marketing Program
Amanda Brooks - Freshman - Digital Marketing Program
The students will join an estimated 6,000 delegates at the national competition. What an AMAZING opportunity! Good luck to all our national competitors!